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    "Plog™": Worse Than "Moblog"

    INFO TECHNOLOGY: I tend to like Amazon, however this Plog™ (don't forget the trademark!) business is more than a little silly.

    The Plog™ Service is a personalized blog.

    Your Amazon.com Plog is a diary of events that will enhance your shopping experience, helping you discover products that have just been released, track changes to your orders, and many other things. Just like a blog, your Plog is sorted in reverse chronological order. When we think we have something interesting or important to tell you, we'll post it to your Plog.

    So, how is this more like a blog then a computer telling me to buy something (formerly known as: recommendations)? Oh yeah, it isn't. Looks like Amazon isn't doing anything new, but just decided to try to get a little mileage off of the blog phenomenon.

    It's also pretty sly of them to find a non-word that sounds just like a real word and protect it as a trademark. This is why we never see new products called "Mustang" or "Greyhound" or "General Electric" anymore. No company can own those words. Instead we have "Cingular" and "Celebrex" and "Google" (a mis-spelling of googol) and now, "Plog." These are words a company can own and control. So, forget about that blog you wanted to start called plog, the word has been removed from the public's lexicon.

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