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    Sony Ditches Atrac

    INFO TECHNOLOGY: Could it really be true? Sony finally pulls their heads out of their asses and ditches ATRAC for MP3. Better (very, very) late then never, I guess.

    Sony confirmed on Wednesday that it is working to add native MP3 support to its portable music players--a major strategy reversal that could help it compete more effectively with rivals such as Apple Computer.


    "It's about time they did this. They've been inconsistent in their strategy since their Aiwa products, and some of their CD players support MP3," said Susan Kevorkian, an analyst at research firm IDC. "This should help them to be more competitive in the digital audio player market."

    Kevorkian noted that Sony does not rank among the top five companies in market share for digital audio players.

    Moral of the story? Proprietary formats bad. Open (or at least licensable) formats good.

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