DATA: An interesting article by the C. S. Monitor suggests that young people wouldn't subscribe to a newspaper even if it was free. Ouch.
According to the Washington City Paper, an alternative weekly, a recent internal Washington Post study found that many young people would refuse free subscriptions because they don't want bulky newspapers cluttering up their homes.
Younger people are used to news content on the Internet, which allows them to pick from lists of headlines instead of flipping through pages to find stories that interest them, says Adam Penenberg, assistant professor in the business and economic reporting program at New York University. "They customize their news-gathering experience in a way a single paper publication could never do," Mr. Penenberg wrote in a Wired News column last year. "And their hands never get dirty from newsprint."