DATA: Facebook has an interesting post on interconnectivity among their users. Check it out.
With greater connectedness has come the ability for people to influence one another with more speed and efficiency. We've seen this lead to people spreading information and organizing events on a mass scale, often within days and weeks. For example, within weeks of T-Mobile airing an advertisement, Facebook users organized thousands of people to recreate the ad with a "Silent Dance" at the same station.